The shop on Game day
Blåvittshopen - IFK Gothenburg's own store!
Visit Blåvittshopen on gameday - Here you will find information about what happens at Blåvittshopen on game day and how you can best prepare!
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On game days that occur during our regular opening hours, we will open as usual. On game days that occur on days we are normally closed, the store will open three hours before the match starts.
We are always open after the final signal until the last supporter has passed, regardless of the day of the week.
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Find the Shop
You will find the store at Gamla Ullevi.
The Blue White Shop
Parkgatan 53 B
411 38 Gothenburg.If you take public transport, the nearest stops are: Heden, Central Station, Ullevi Norra or Ullevi Södra.
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Event area
At least two hours before the start of the match, the club always has an event area outside the arena with standing elements in the form of a visit from our mascot Leo, bouncy castles and music, to name a few of the blue and white activities that take place.
Tickets can be purchased during the store's regular opening hours (not on matchday two hours before kick-off).
You can also buy tickets online .
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Opening hours for sales tents
Our three tents are available at least two hours before the start of the match and are located at entrances 3, 5 and 9.
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Pick-up of pre-ordered web orders
If you have placed an order via our e-commerce and have chosen to pick it up from our sales tent, you can do this from two hours before the start of the match in the tent located by Gunnar Gren's statue.
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Matchday products
The assortments in our sales tents are a mix of bestsellers and products suitable for use on a match day.
